Earlier this year, our client and the world’s #1 cookie brand, OREO, unveiled their collaboration with pop culture legend, PAC-MAN, releasing six OREO PAC-MAN Special Edition cookies inspired by the game. Each cookie had fans powering up their snack game, as when scanned, unlock exclusive gaming experiences and prizes, including a brand-new OREO PAC-MAN maze, all to encourage fans to #ChasePlayfulness.
To challenge the nation to get more playful, we launched the OREO x PAC-MAN Playoffs with none other than family duo Martin and Roman Kemp.
Stepping into the ring in the hilarious video documenting the show-down, the pair faced off in the ultimate battle of the ages – complete with smack-talk, limbering up and one of the most intense competitions it had ever seen. The content caught the attention of media with over 180 pieces of coverage secured in launch week.
Want to know who was crowned the OREO x PAC MAN Playoff Champion? Make sure you watch the video to find out…
