The idea
A first-of-its-kind prototype, the OREO Puffer Snacket, fusing food and fashion to allow playful snacking on the go. The intricately designed puffer boasts elements such as crush and melt-proof technology and a sharing backpack that allows fans to store, dispense and protect snacks amongst the hustle and bustle. The design was born from an experimental fashion concept dubbed Snack-core and includes the signature OREO blue integrated into the stylish, modern design.

The Results

• 75+ pieces of coverage, including nine UK nationals
• 23 pieces of overseas coverage spanning key markets
• 21 million opportunities to see, read or hear campaign messaging
• 95% of coverage included brand name in headline or sub headline
• 11K organic engagements on social, over 427K TikTok views
• Named PR Week’s Campaign of the week
• OREO Snowy Enrobed is no.1 novelty biscuit in Market with Mondelez having three of top 10 branded SKUs in seasonal biscuits market (Nielsen data, Dec 23)