Our behaviour change unit. Behaviour change strategies tend to rely on audiences moving mindlessly through a standard process.
But, as comms experts, we all know that people are more complicated than that. That’s why we’ve spent the past year creating a new, industry-first behaviour change model which reflects the nuances of their emotions and biases, and which will be more useful in answering our clients’ comms challenges. And now we’re delighted to announce its launch alongside the introduction of our new behaviour change unit, Tin Science.
Developed in collaboration with behavioural expert Richard Shotton, the model is based around 100 cognitive biases which work with emotion, to trigger change. We’ll put our clients’ briefs through its process to reduce those biases that act as barriers, to engage audiences and inspire action.
Richard commented:
“This is the first behaviour change model I have seen that puts a real focus on the role that emotions play, and, as such, is an interesting and novel approach to creating change through campaigns and comms.”
