'BE A PR THEY SAID' - TIN MAN RELEASES A TONGUE-IN-CHEEK HOMAGE TO CYNTHIA NIXON'S VIRAL VIDEO
Following the release of the Cynthia Nixon-narrated Girls Girls Girls video entitled ‘Be A Lady They Said’, creative PR agency Tin Man has released a tongue-in-cheek homage reflecting on the amusing feedback and comments heard within the PR industry.
The original video, which has racked up almost 300,000 views in just three days, forms a powerful commentary on the pressures of being a woman today and the contradictory messages about the way women should look, speak, and behave in the media.
Founder and CEO Mandy Sharp said: “We are big fans of the ‘Be A Lady They Said’ content and the important message it sends to society ahead of International Women’s Day. However, as well as striking a chord, the clever format inspired us and got us thinking about the hilarious feedback we’ve heard from colleagues and industry friends over the years… although not from our lovely clients, of course!”
Full text below:
Be a PR they said
Be a PR they said. Your deck is too short. Your deck is too long. Too many slides! Be top line. Don’t kill us by power point. Show us how it works. Where is the detail?! Don’t be limited. We want blue sky thinking. Think big. Not too big! Think outside of the box. Get inside our heads. Be current. Be relevant. Be ‘now’. Be timeless. Be targeted. Appeal to everyone. Be strategic. Be creative. Be bold. Not too wild!
Be a PR they said. There’s no set investment. We’ll find money for it. Budgets are tight. Your costs are too high. Your KPIs are too low. More lifestyle. Buzz on social. Where’s the traditional coverage? Less is more. Think quality. In depth features. Where’s Mail Online? 1billion impressions. Good start, we were hoping for more?
Be a PR they said. Put the brand in the headline. More messaging. Less news. Get more coverage. Not that type of coverage! Where’s the branding? Put the logo on it. It’s only got three brand mentions! Don’t be self-serving. Too promotional. Lengthen the quote! Live and breathe the brand. Use our tag line. Where’s the original thinking?
Be a PR they said. Be innovative. Float it down the Thames. Not too London centric! Make it viral. There’s no paid spend. Be more integrated. Think holistically. Be focused. Don’t spend too much time. Just a few fleshed out ideas. Be strategic. Where are the insights. Cut to the point! Be more punchy. Be bold. Make an impact. Make it softer. Do a brand campaign. Where’s the product?
Be a PR they said. Add a pun. Cut the jargon. We’re flexible. I need it tomorrow. Don’t be too literal. Be clever. Be smart. Be better. Isn’t this too abstract? Challenge us. Push boundaries. Blaze a trail. Be provocative. Not like that, we’re a family brand! Be a PR they said.