TIN MAN GETS TO WORK AFTER WINNING THE OFFICE GROUP COMMS BRIEF
Tin Man has been awarded a multi-market consumer communications brief by leading flexible workspace operator, The Office Group (TOG), following a competitive pitch.
The independent, creative consumer PR house will deliver an integrated communications strategy to drive brand awareness and long-term differentiation. The remit includes creative brand communications campaigns, new building launches and press office.
Tin Man will also act as a strategic communications hub for Germany, establishing TOG in the German market ahead of its launch in Berlin, Frankfurt and Hamburg later this year.
Founded in 2003, TOG has over 21,000 members in 39 unique flexible workspace buildings in London, Leeds and Bristol. Recognising that every customer is different, each TOG building is individually designed with its members in mind, whilst ensuring each is designed in the context of its surroundings and local community.
TOG enables its members to reimagine, shape and improve the way they work within its buildings. Through a focus on distinctive design, versatile workspaces, a bespoke calendar of member events promoting personal and professional wellbeing, and access to 39 TOG workspaces across the UK, members can work in a way that works for them. Tin Man’s campaigns, events and media relations strategy will support this unique brand proposition.
Commenting on the appointment, Lorna Perrin, Chief Marketing Officer of TOG, said: “We believe it is critical to understand the audience that will work from a TOG building and respond accordingly with our design. We design all our buildings individually, driven by the differing architecture, unique location and context of each building. Through this approach we are able to generate a real sense of ownership and community, enabling members and their businesses to thrive in a workspace they feel is their own. We need a communications strategy that will bring our brand purpose to life by creating an ownable market position which creates a real connection with our audience. Tin Man’s ‘Communications with Heart’ approach means they are the perfect partner to help us build that emotional connection.”
Mandy Sharp, founder and CEO of Tin Man Communications said: “The flexible workspace market is increasingly crowded. We came up with a strategy that will create standout, relevancy and longevity, showing how The Office Group is using distinctive design and a people-first approach to make life better for its member businesses, people and wider culture. We really can’t wait to get going.”
For more on the big announcement, head over to PR Week.