GUIDE DOGS – A RUFF TIME FOR PUP FITNESS THIS TWIXMAS

As part of our work for Guide Dogs maintaining an always on presence in national news, we crafted a story for that wonderful time of the year – ‘twixmas’. 

Knowing our contacts wanted light-hearted stories banked, we brought to light dog owner’s feeding and exercise habits over the festive period - revealing a fifth (21%) of dog owners in Britain are worried their dog will have piled on the pounds over the festive period and top tips on how to get them fit.

Our embargoed sell in plan and targeted approach to key members of the press saw us secure ten national pieces of coverage across print and online, which included with the likes of: The Sun, Daily Star, Daily Mail and Metro.