GUIDE DOGS - NEW YEAR, NEW LITTER

This January Guide Dogs welcomed its first litter of the year.

To raise awareness of the charity’s urgent appeal for people in the UK to look after guide dog mums, we issued paw-fect content of the eight yellow Labrador puppies opening their eyes for the first time. 

Our liaison with close media contacts and an advanced Sunday sell-in, saw us land six national print pieces of coverage with the likes of The Daily Telegraph, Metro and The Times, and we also secured broadcast coverage on BBC Breakfast, LBC and ITV News.