#LoveDontJudge

We’ve been working with expectant parents Olivia and Alex Bowen to launch Cow & Gate baby club’s #LoveDontJudge campaign.

 Our research shows that British parents are experiencing record levels of judgement, with 7 in 10 feeling judged on a regular basis (71%).

 For this reason, we helped C&G baby club kick off its #LoveDon’tJudge campaign which aims to raise awareness around the damaging effects of parental judgement and provide a safe space for parents to go for free tips, impartial advice, and support on a whole range of topics through down to earth articles and dedicated careline. 

 To support and help those that face parental criticism, Olivia and Alex have taken part in a content series which visually brings to life the judgemental comments parents receive, in a bid to raise awareness and end parental judgement before it starts.