SMART ENERGY HIRES TIN MAN TO HELP BRITAIN TAKE CONTROL OF ENERGY USE

Following a competitive, four-way pitch, Smart Energy GB has appointed Tin Man as it’s agency of choice for 2023.  We’ll be responsible for all creative communications news, content, partnerships and influencers.

In response to the ongoing energy crisis, Smart Energy GB’s 2023 campaign will focus on public concern about energy prices and highlight how smart meters can help manage home energy use and household finances.

Mandy Sharp, chief executive and founder of Tin Man, commented: “Having worked with the team at Smart Energy GB for the past few years, we were well equipped with insights into the complex energy market and able to create an impactful and purposeful behaviour-change campaign when people really need it.

“With the cost-of-living crisis, it’s never been more important to help people understand the value smart meters can have in the home when trying to manage energy use. We’re delighted to be working with the SEGB team at such a crucial time for British households.”

Tin Man has been part of the Smart Energy GB roster for the past four years and has created campaigns including ‘Green on Screen’ in 2021.

Victoria Bacon, director of communications at Smart Energy GB, said: “Energy continues to be one of the most talked-about topics in Great Britain at the moment, so we want to deliver a campaign that’s topical, practical and sensitive, to help people to understand and manage their energy use at home with the help of a smart meter.

“Tin Man‘s response to the brief was impressive, combining strong strategic and creative thinking across a number of phased activations. We’re excited about the campaign and looking forward to working together as it unfolds over the coming months.”