BLUE LIGHT CARD APPOINTS TIN MAN AS ITS RETAINED AGENCY

Blue Light Card, the discount service for emergency services, NHS and other public sector workers, has chosen little old us to look after its retained consumer PR following a competitive pitch.

We’ll be delivering a series of creative campaigns, alongside content and influencer partnerships to help deepen engagement with the wider Blue Light community.  

Mandy Sharp, our founder and CEO, said: “When this brief first landed, we knew it was going to be one we could really make a difference with. Emergency services and the armed forces communities do so much for us as a nation and this is our opportunity to give something back and show them how appreciated they are.

“Our integrated ‘communications with heart’ approach was the right fit for the business and will help us establish Blue Light Card as the dedicated and trusted ally to the Blue Light community.”

Ianina Lucca, chief product officer at Blue Light Card, said: “As soon as we met the team, it was clear that Tin Man really understood us, our ambitions for the brand and how to breathe new life into our creative comms.

“Tin Man will be a key strategic partner for us as we help our members save millions of pounds in their daily lives and grow our UK member base even further.”

In addition to Blue Light Card, our client roster includes brands such as Mondelez, Hilton Hotels & resorts, Vodafone and London Luton Airport.