We’re beyond excited to have been appointed by Kellanova to handle the consumer PR for the iconic American snack brand Cheez-It, which will make its debut in the UK this August.
Using our signature ‘comms with heart’ approach, we’ll show how snacking goes beyond the functional, transforming it into a joyful experience of cheesy satisfaction.
Mandy Sharp, CEO and Founder of Tin Man, said: “When we saw that Cheez-It was finally crossing the pond we knew we had to be part of such an important launch. The brand is iconic and holds such a cultural cache in the US, that we can’t wait to bring it to the UK market. By capitalising on the nation’s love of cheese and using powerful, joyful comms that lean into culture, we know it’ll be a great success.”
Read the full article in PR Week here
