October 2024

Brits’ travel habits unveiled to celebrate the launch of Graduate by Hilton

To celebrate the latest addition to the Hilton portfolio, Graduate by Hilton, we launched ‘The Great Travel Debate’ – revealing the nation’s true travel behaviour and paying homage to Graduate by Hilton’s University town locations.through to keeping the bed sheets tucked or untucked.

Partnering with Cambridge alumnus Simon Bird, and fellow comedian and Inbetweeners co-star Jessica Knappett, they battled it out over the nation’s most debated travel topics. Nothing was off limits as the duo discussed everything from robe etiquette, living out of your suitcase or unpacking, all the way through to keeping the bed sheets tucked or untucked.

The campaign lifted the lid on what makes the best hotel stay, putting the nation’s ‘spirited debates’ and hotel preferences to rest. It came as research showedalmost a quarter of Brits (22%) disagree over the “right” way to travel. Should you take items from the breakfast buffet for a snack later? (Spoiler alert: 44% of us do) and should you take your own tea bags away with you (17% of us are brewing mad!).

So; are you #TeamSimon or #TeamJessica? Watch The Great Travel Debate here, and join in by tagging @Hilton or @graduatehotels on socials.