Our awards shelf is now choc-ful thanks to some new wins for Cadbury UK!
We bagged GOLD at the PR Moment Awards for Best Community Engagement Campaign 2025 – Cadbury Fingers Trick or Treat: BSL edition and
Best Employee Engagement Campaign 2025 for Cadbury’s Yours for 200 years internal comms celebration.
Our Cadbury Fingers campaign saw a quiet community in Worcester come together to learn BSL for 7 year old deaf resident Ada, so she could enjoy her first ever Trick or Treat experience. It comes as research shows 79% of deaf families miss out on one of the UK’s most anticipated seasonal moments of the year due to communication issues with darkness and mask wearing making lip reading difficult. Cue over 200 pieces of coverage globally, 7 min BBC news segment, 50% of Brits now willing to learn BSL, 92,000 page views on our educational hub, 65,000 watches of our ‘little lessons’ on YouTube, and 11 different community groups committing to running similar schemes next Halloween. The judges said: “Not only was this really heart-warming, the measurement was brilliant too!”
For Cadbury’s 200 year anniversary we embarked on one of the most ambitious employee engagement programmes of all time –
a seven week roadshow visiting eight locations and engaging thousands of employees. An emotional, epic chocolate-filled roadshow for the entire Cadbury family to enjoy across the UK, that celebrated 200 years of heritage, innovation and most importantly the people behind Cadbury.
We engaged over 3,000 employees, delivered a 92% attendance rate and most importantly increased
staff belonging score. The judges said it was “a heart-warming piece of work, filled with carefully thought-through and meaningful touches to engage employees with Cadbury’s values, history and future. Excellently executed.”
