We’ve only gone and served up three new client wins for our growing portfolio of consumer packaged goods.
Bassetts Vitamins, premium patisserie-inspired desert brand Gü and the UK’s no. 1 protein bar brand Grenade have all hired Tin Man to drive consumer engagement in earned media.
Bassetts Vitamins appointed us in November to boost brand awareness, using the playful Bassett brand personality to create standout in a competitive category.
A recent campaign to help the nation combat the February funk, saw the release of a limited-edition Bassetts Vitamins Fun-a-day Calendar, challenging the nation to take on one fun task each day whilst enjoying a daily, delicious, squidgy vitamin. Bassetts partnered with Natalie Cassidy to launch the calendar as half of Brits (47%) agree that if they could skip February and go straight to March, they would.
Meanwhile, the UK’s best-selling protein bar brand Grenade has briefed us to explode its bold and disruptive ‘Revolutionary Snacking’ messaging in trade and consumer media during peak sales moments.
And last but definitely not least, patisserie-inspired indulgence brand Gü has joined the Tin Man family with a brief to increase relevance and consideration amongst a younger audience.
On Galentine’s Day, Tin Man unveiled the first ever complimenting billboard for the brand to celebrate the launch of the highly anticipated film Bridget Jones: Mad about the Boy.
Inspired by the famous line from Mr Darcy – Bridget’s ultimate Mr. Nice Guy – visitors approaching a mirrored billboard just steps away from Bridget’s iconic Borough Market flat were greeted with tailor-made, heartfelt compliments, inspired by beloved characters from the franchise.
