THE CHALLENGE
Oooh a cheeky download link to the film or TV series everyone’s been talking about… Better forward that to a few friends…what’s the issue? Well, those cheeky freebie links cost the creative industries millions every year and put hard working people out of jobs. Tin Man had one objective: raise awareness of the impact of online piracy amongst young people aged 16-25.
The Idea
Our strategy was to emotionally connect with our audience by getting them to understand and celebrate the brilliance of the UK’s creative industries – and how they’re damaged by piracy.
Our ‘A Foot in the Door’ three part vodcast series ‘sent the elevator back down’ to young people aspiring to get into the creative industries, and provided utility and advice to would-be creators. With TikTok sensation GK Barry interviewing three names from film, music and TV (Josh Sinclair Evans from Spiderman, rapper ENNY and Top Boy actor, Shone Romulus), all whilst receiving pedicures, our talented guests shared career stories, advice for those wishing to follow in their footsteps, and detailed the personal impact of content piracy.
The results
- 95,000 streams on YouTube
- 1.47m views across talent socials
- 20.12m impressions from paid media
- 52,000 click throughs from ads
- 93.6% increase of new users visiting website
