THE CHALLENGE
With the world opening up for travel again, the Christmas season had never been more important for our Hilton team, tasked with securing coverage to ensure the brand remains front of mind for consumers – in the UK and abroad.
THE IDEA
After a year of ambitious and energetic press office activity – from influencer to news hijacking and trips for journalists (all against the backdrop of travel restrictions) when Christmas came we needed to do something to stand-out.
…..Introducing the Ulti-Mutt Festive Feast.
We worked with Hilton to Launch a Special Dog Menu for Christmas. Developed with veterinary nutrition experts at DogFriendly, the spread began with festive steak bites, followed by a turkey howl-iday roast, complete with all the trimmings: ‘pugs’ in blankets and seasonal vegetables. Hungry hounds could round off the meal with beef brisket christ-mutt pudding and white sauce, washed down with some single mutt whisk(er)y. And to launch it to media – we needed to invite some of our furry friends along to sample the menu!
THE RESULTS
- Rounded off the year with 163 pieces of coverage.
- Including a dedicated item with Phil & Holly on This Morning!
- 31 other pieces too across national, lifestyle & regional media.
