LU TRANSFORMS THE AFTERNOON LU

We recently challenged TV presenter and foodie, Fred Sirieix, to bring the popular continental snacking tradition of ‘Le Goûter’ to the UK for French biscuit brand, LU.

 In content created by our production arm, Oh My!, Fred introduces some teatime‘ooh la la’, transforming afternoon lulls into afternoon LUs.

His mission comes as research shows a whopping 61% of UK residents experience a mid-afternoon lull at least once a week, lasting an average of one hour and 12 minutes.

To solve the slump, nearly three quarters (72%) seek out the company of loved ones, and what better way to bond than over a shared snack – delicieux!

Join Fred Sirieix and share your Le Goûter moments with @lu.ukandi biscuits using #TasteTheLove.