THE PERFECT FIT: KITCHEN DESIGN SPECIALISTS MAGNET JOINS OUR GROWING CLIENT ROSTER

We’re so pleased to announce that Magnet has chosen Tin Man as its retained UK PR and Social agency. 

We’ll be working to further cement its positioning as a brand focused on purposeful design following the launch of its platform ‘Better. By Design’.  Bringing this to life is at the heart of our brief as we look to emotionally engage audiences through an integrated comms approach. Our remit will span creative campaigns, influencer programmes, media relations, social strategy, content creation and community management. 

Anna Russell, Marketing and Digital Experience Director, Magnet, commented: “Magnet is going through one of its biggest transformations since it was founded in Yorkshire over 100 years ago.  We needed an ambitious comms agency partner who could think outside of the traditional category norms to help us become the nation’s most desired kitchen brand.”

Clare Hindley, Partner, Tin Man said: “This is an exciting mission - moving Magnet away from being a functional kitchen brand towards being an aspirational design brand that plays in a more emotional lifestyle space.  This is what we do best – create campaigns that build emotional connections with audiences.”