VIRGIN ATLANTIC - SEE THE WORLD DIFFERENTLY

Fasten your seatbelts and stow your tray tables as Tin Man and Virgin Atlantic bring inclusivity to the skies. 

Our latest campaign launched an update to Virgin Atlantic’s gender identity policy, removing gendered uniforms for staff and introducing optional pronoun badges for Virgin Atlantic’s people and customers as part of its Be Yourself agenda.   

Fronted by LGBTQ+ icon Michelle Visage, activists, trailblazers and Virgin Atlantic’s people, the news dominated media headlines with a stylised ‘runway on a runway’ fashion shoot crashing timelines, trending on Twitter and reaching Sam Smith’s Instagram. Twice.